What makes a top brand?

What do Ferrari and Rolex have in common? The answer is a powerful brand that connects emotionally with customers so much so that a Ferrari is not an object that just gets you from point A to point B and a Rolex is not an object that just tells time.

How are these brands able to build that bond? No doubt that a part of it can be attributed to the great quality products that these brands offer but great quality is just the starting point. It is the ability to create a mysterious aura that keeps customers interested forever and dreams that connect emotionally with their customers that elevates these brands above others so much so that a roar from a Ferrari’s engine or a tick from a Rolex’s chronometer sets the pulses racing. In many cases the brands become an extension of their customers’ personality.

How to build a powerful brand that connects with customers? Some of the factors apart from great quality that make a great brand are

1. An unmistakable address – Italy for Ferrari and Switzerland for Rolex

2. The vision of the creator

3. Originality

4. Fanatic attention to details

5. Marketing geared towards creating dreams and building mystery

 

Just like how well the ingredients of a meal are put together to make it good, the above points should be blended in a way that can make a brand come out on top. The perfect recipe depends upon the product or the service being offered, along with the vision of the creator.

~ by 711am on January 18, 2009.